"All You Can Fly, For A Monthly Subscription"

Brandon Thibodeaux for The New York Times

Ben Lamm, chief executive of Chaotic Moon Studios, a software design company, wanted a shorter commute between the company’s headquarters in Austin, Tex., and its new office in Dallas.

“I never had a good day,” he said of driving the roughly 200 miles that could take five hours with traffic and construction.

Commercial flights had drawbacks with time to park and clear security. And on-time flights aren’t a certainty.

Last summer, he started flying with a new service called Rise. It offers subscription memberships for $1,650 to $2,650 a month for unlimited scheduled travel among four Texas cities — Austin, Dallas, Houston and Midland....

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